ABARTH Logo
A shield-shaped emblem divided diagonally: the upper-left field is bright yellow and the lower-right field is red. A large stylized black scorpion graphic sits centered across the diagonal, its claws and segmented tail rendered in angular,...
Logo
About ABARTH
A shield-shaped emblem divided diagonally: the upper-left field is bright yellow and the lower-right field is red. A large stylized black scorpion graphic sits centered across the diagonal, its claws and segmented tail rendered in angular, geometric shapes.
Above the shield is a black horizontal band containing the white wordmark "ABARTH" in bold, condensed letters. Directly beneath the wordmark are three thin horizontal stripes (green, white, red) representing the Italian tricolour; the whole badge has a thin silver/gray outline.
What's in it: scorpion Italian tricolour stripe
Shapes: shield diagonal split horizontal top band badge outline
Style: heraldic bold emblem flat sporty
Text in logo: ABARTH
A scorpion motif (aggressive, defensive) combined with Italian flag colors; visually suggests speed, performance and Italian origin.
Colors
Extracted from the image. How we pick the colors →
ABARTH Logo History
Abarth was founded by Carlo Abarth in 1949 as a racing and performance tuning company; the scorpion emblem references Carlo Abarth's astrological sign. The marque became closely associated with Fiat and its small performance cars and racing activities.
Frequently asked
What does the scorpion represent?
The scorpion is a central visual element and references founder Carlo Abarth's zodiac sign, evoking aggression and performance.
Is there text in the logo?
Yes — the white uppercase wordmark 'ABARTH' appears on a black horizontal band at the top of the badge.
What country does this logo reference?
The thin green-white-red stripe under the wordmark visually references Italy (the Italian tricolour).
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