AKRAPOVIC Logo

Left-aligned is a bold, red abstract emblem composed of two thick, angular strokes that form a hooked, swooping shape. The mark is compact and geometric, with sharp corners and a slightly tapered finish on the strokes. To the right of the e...

Logo

Red angular emblem left of white condensed italic 'AKRAPOVIČ' wordmark on black background.
AKRAPOVIC logo

About AKRAPOVIC

Left-aligned is a bold, red abstract emblem composed of two thick, angular strokes that form a hooked, swooping shape. The mark is compact and geometric, with sharp corners and a slightly tapered finish on the strokes.
To the right of the emblem is a white, condensed uppercase wordmark set in an italic, sans-serif style reading "AKRAPOVIČ". The letters are tightly spaced, tall and narrow, slanted forward to convey motion; the composition sits on a solid black rectangular background.

Shapes: abstract angular emblem condensed italic wordmark horizontal lockup uppercase letterforms diacritic (caron) above final letter

Style: bold condensed italic modern minimal flat high-contrast

Text in logo: AKRAPOVIČ

The slanted, condensed letters and sharp, angular emblem visually evoke speed, forward motion and performance.

Colors

Extracted from the image. How we pick the colors →

Vivid red
#E31B23 · primary
White
#FFFFFF · secondary
Black
#000000 · accent

Frequently asked

What colors are used in this logo?

Primary vivid red (#E31B23), white text (#FFFFFF) on a black background (#000000).

Is there text in the logo?

Yes — the uppercase wordmark reads 'AKRAPOVIČ' in a condensed, italic sans-serif with a caron (ˇ) over the final C.

What does the red symbol represent visually?

Visually it is an abstract, angular emblem made of two thick strokes that suggests motion and aggression; it does not depict a clear real-world object.

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