Allianz Logo

A blue serif wordmark reading "Allianz" set in a compact, slightly condensed typeface with thicker vertical strokes and subtle triangular terminals. The letters are evenly spaced and rendered in a single flat blue tone on a white background...

Logo

Blue Allianz wordmark with circular emblem containing three vertical bars.
Allianz logo

About Allianz

A blue serif wordmark reading "Allianz" set in a compact, slightly condensed typeface with thicker vertical strokes and subtle triangular terminals. The letters are evenly spaced and rendered in a single flat blue tone on a white background.
To the right of the wordmark is a circular emblem (blue ring) containing three vertical bars of different heights (short, medium, tall) arranged left-to-right. The bars and circle use the same blue as the wordmark, producing a cohesive two-element lockup (wordmark + round symbol).

What's in it: three vertical bars (pillar-like)

Shapes: wordmark circle vertical bars

Style: corporate serif wordmark minimalist flat monochrome

Text in logo: Allianz

Three vertical bars inside a circle evoke pillars or columns (stability, protection) and a contained/secure emblem.

Colors

Extracted from the image. How we pick the colors →

Allianz blue
#0033A0 · primary
White
#FFFFFF · secondary

Allianz Logo History

Allianz is a German multinational financial services company founded in 1890 (headquartered in Munich). It is widely known as a major global insurer and financial-services provider; the blue wordmark with the three-bar circular emblem is its long-established corporate mark.

Frequently asked

What company uses this logo?

Allianz, a German multinational insurance and financial services company.

What do the three bars in the circle represent visually?

Visually they appear as three pillar-like vertical bars inside a ring, suggesting stability or protection.