Amazon Logo

Logo

Amazon logo
Amazon logo

About Amazon Logo

The logo features a stylized, bold, black typography of the word "Amazon" with a lowercase 'a' and 'z'. Below the text, there is a curved, arrow-like smile shape that starts below the 'a' and points to the 'z', suggesting a connection from A to Z. The arrow is colored in a warm, bright orange and adds an element of playfulness to the design. The arrow also resembles a smile, reinforcing a sense of customer satisfaction and the breadth of the company's offerings. The color scheme is simple, using black and orange, which provides a strong contrast and ensures high visibility. The font is smooth and contemporary, conveying a modern and approachable brand image.

The Amazon logo is a trade logo made up of around 2 different colors.

The Amazon logo is quite a simple logo made up of just one shape, it consists of just 1 rectangle.

The Amazon logo is a Amazon, Retail, Shopping, Trade and United States logo.

Categories

Trade

Tags

Amazon Retail Shopping Trade United States

Website

You can read more about Amazon on their website.

Amazon Logo Information and History

The Amazon logo has evolved over the years and the most recent version is more stylish and simple than ever. During the early years of the company, the original blue-grey logo lacked a curved underline, and a yellow-orange smiley face was introduced. These changes have allowed the company to become more appealing to consumers. The newest version also incorporates the word "Amazon" within a yellow circle.

The Amazon logo is recognizable by its simplicity and clarity. The logo consists of the letters "Amazon" (a-z) and an arrow, which represents the store, and resembles a smiling face. This combination of colors has been known to be effective in ensuring the Amazon logo stays on top of the competition. The Amazon logo is also easy to remember and carries the message of a comfortable online shopping experience. Whether you're looking for a new computer or an amazing book on the Amazon website, the Amazon logo will surely capture your attention.

The curved orange line in the Amazon logo represents the arrow, which resembles a smile. It symbolizes the brand's ability to deliver everything a consumer might need. In addition, the smile is associated with friendly vibes, since research shows that humans recognize facial features. It also serves as a powerful marketing tool for Amazon. It is a trademark of the company, and it can't be confused with any other logo.

Basic Colors

We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.

Yellow
Black

Advanced Colors

We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.

Tangerine
Black

Hex Colors

The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.

#FF9900
#000000

Similar Logos

The following logos are similar to this logo.