Ariel Logo
A bold, slanted red wordmark reading "ARIEL" in all-caps sits across the center, with a thin green underline that follows the text's slant. The lettering is thick, slightly condensed and italicized, giving a sense of forward motion. Surroun...
Logo
About Ariel
A bold, slanted red wordmark reading "ARIEL" in all-caps sits across the center, with a thin green underline that follows the text's slant. The lettering is thick, slightly condensed and italicized, giving a sense of forward motion.
Surrounding the wordmark are three overlapping elliptical swooshes — a dark blue, a lime/yellow-green and a medium green — that form an orbit-like, dynamic ring around the text. The whole mark sits on a white, irregular rounded badge with a subtle dark outline that separates it from the background.
What's in it: orbit-like swooshes swooshes/rings
Shapes: elliptical swooshes wordmark underline rounded badge
Style: bold italic dynamic layered consumer-packaged-goods
Text in logo: ARIEL
The overlapping elliptical swooshes evoke motion, orbiting action and freshness; the bright green tones suggest cleanliness and a fresh scent.
Colors
Extracted from the image. How we pick the colors →
Ariel Logo History
Ariel is a laundry detergent brand owned by Procter & Gamble, used on packaging and advertising for powder, liquid and pod detergent products.
Frequently asked
Who owns the Ariel brand?
Ariel is owned by Procter & Gamble (P&G).
What product category uses this logo?
Laundry detergent and related household cleaning products.
Where is this logo typically seen?
On product packaging (boxes, bottles, pods), advertising, and promotional materials.
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