BMW M PERFORMANCE Logo
A horizontal wordmark reading “M PERFORMANCE” in bold, uppercase sans-serif. The type is black and tightly tracked; the word “PERFORMANCE” appears as a single-line wordmark to the right of a compact emblem. To the left of the text are thre...
Logo
About BMW M PERFORMANCE
A horizontal wordmark reading “M PERFORMANCE” in bold, uppercase sans-serif. The type is black and tightly tracked; the word “PERFORMANCE” appears as a single-line wordmark to the right of a compact emblem.
To the left of the text are three short, slanted diagonal stripes (sloping up to the right) in light blue, dark blue and red. The stripes sit flush against the wordmark and create a compact, geometric emblem that emphasizes motion and speed.
What's in it: diagonal tricolor stripes
Shapes: three slanted parallelogram stripes horizontal wordmark uppercase logotype
Style: minimalist modern bold flat geometric sans-serif
Text in logo: M PERFORMANCE
The angled, tricolour stripes and bold wordmark visually evoke motion, speed and motorsport performance.
Colors
Extracted from the image. How we pick the colors →
BMW M PERFORMANCE Logo History
BMW M (BMW M GmbH) is BMW’s motorsport and performance division; the “M” tricolour stripes and the ‘M Performance’ wordmark are used by BMW to brand performance-oriented models, accessories and parts.
Frequently asked
What exact text appears in the logo?
M PERFORMANCE
What are the colours of the three stripes?
Light blue (cyan), dark blue (navy) and red.
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