BMW M series Logo
Three narrow, slanted parallel bands sit to the left of a large, blocky, italicized letter 'M'. The bands are arranged from left to right in light cyan-blue, a deep bluish-purple, and a vivid red; each band is a parallelogram leaning upward...
Logo
About BMW M series
Three narrow, slanted parallel bands sit to the left of a large, blocky, italicized letter 'M'. The bands are arranged from left to right in light cyan-blue, a deep bluish-purple, and a vivid red; each band is a parallelogram leaning upward to the right. The 'M' is a bold, geometric letterform rendered in a very light gray/white, aligned so its left edge meets the rightmost stripe.
Overall the mark is flat and highly geometric with strong diagonal motion; the simple color bands plus the oversized slanted 'M' give a compact, performance-oriented appearance suitable for automotive/motorsport use.
Shapes: slanted parallelograms italic letterform parallel diagonal stripes
Style: minimalist geometric flat bold dynamic motorsport
Text in logo: M
Conveys motion, speed and high performance through diagonal bands and an italicized letterform.
Colors
Extracted from the image. How we pick the colors →
BMW M series Logo History
Introduced by BMW's motorsport division (BMW M / M GmbH) in the early 1970s as a stylized 'M' with three slanted stripes; the colors represent BMW and motorsport heritage (blue, violet/dark blue, red).
Frequently asked
What does the 'M' stand for?
The 'M' stands for BMW's Motorsport division (BMW M GmbH).
What do the three colors represent?
Traditionally, the blue links to BMW, the red to motorsport/racing, and the central purple/dark-blue was originally a mix/bridge between the two.
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