BMW M Logo
A bold, italicized capital 'M' in light grey sits on the right. To its left are three narrow, slanted parallel bands (parallelograms) arranged diagonally from lower-left to upper-right. The three bands are distinct colors: a bright cyan/tur...
Logo
About BMW M
A bold, italicized capital 'M' in light grey sits on the right. To its left are three narrow, slanted parallel bands (parallelograms) arranged diagonally from lower-left to upper-right. The three bands are distinct colors: a bright cyan/turquoise at the left, a deep blue-violet in the middle, and a vivid red at the right.
The composition is flat and geometric with clean edges and no gradients. The slanted colored stripes visually lead into the large grey 'M', creating a sense of forward motion and speed.
What's in it: letter M
Shapes: italic block M three diagonal parallelogram stripes slanted/italic composition
Style: minimalist geometric flat bold motorsport-inspired
Text in logo: M
Slanted stripes and the italic 'M' evoke speed, motion and high performance.
Colors
Extracted from the image. How we pick the colors →
BMW M Logo History
BMW M (BMW Motorsport) is BMW's high-performance division, founded in the early 1970s. The tricolour stripes (light blue, dark blue/violet and red) have been used since the division's motorsport liveries; the slanted stripes paired with a bold italic 'M' form the division's emblem.
Frequently asked
What brand or division uses this logo?
This is the BMW M emblem — the high-performance/motorsport division of BMW.
What do the three colours represent?
They are BMW Motorsport colours: the blue tones relate to BMW and motorsport heritage while red references racing; the middle violet/dark blue is a transitional colour historically used between them.
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