BMW Motorsport Logo
A circular badge built on a white disc. At the center is the classic circular roundel: a black outer ring containing the letters “BMW” in white, and an inner quartered circle with alternating white and bright cyan/blue quadrants. Surroundin...
Logo
About BMW Motorsport
A circular badge built on a white disc. At the center is the classic circular roundel: a black outer ring containing the letters “BMW” in white, and an inner quartered circle with alternating white and bright cyan/blue quadrants.
Surrounding the central roundel are three thick concentric arc segments (not full rings) arranged clockwise: a teal/light-blue arc at roughly 10–2 o’clock, a dark navy-blue arc from about 2–6 o’clock, and a red arc from roughly 6–10 o’clock. The arcs sit on the white field and create a segmented, motion-like ring around the roundel.
What's in it: quartered roundel (BMW-style)
Shapes: circle concentric rings arc segments circular wordmark
Style: sporty badge flat minimal color-blocking
Text in logo: BMW
Conveys motion and motorsport heritage via three colored arc 'racing' stripes encircling the central roundel.
Colors
Extracted from the image. How we pick the colors →
BMW Motorsport Logo History
BMW M GmbH (commonly called BMW Motorsport or BMW M) was established in 1972 as BMW's high-performance and motorsport division. The mark shown combines BMW's central roundel with the M-division's signature three-color motif (light blue, dark blue/navy and red) arranged as arc segments around the badge.
Frequently asked
Is this the BMW M / Motorsport logo?
Yes — the design pairs the BMW roundel with the three-color M (Motorsport) stripe motif shown as arc segments.
What do the three colors mean?
They are the signature BMW Motorsport colors (light cyan/blue, dark blue/navy, and red) used historically to identify BMW's performance division.
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