BMW Logo
A circular black badge with a thin white outer ring and the three white letters "BMW" spaced along the top inside the ring. Centered within the ring is a roundel divided into four equal quadrants: alternating bright sky-blue and white quart...
Logo
About BMW
A circular black badge with a thin white outer ring and the three white letters "BMW" spaced along the top inside the ring. Centered within the ring is a roundel divided into four equal quadrants: alternating bright sky-blue and white quarters, creating a simple symmetrical, propeller-like motif.
The mark is flat and geometric with high contrast — bold black outer area and crisp white lettering surround the inner quartered disk. Proportions emphasize the circle and the inner roundel, giving the logo a compact emblem or badge appearance.
What's in it: quartered roundel
Shapes: circle ring quartered roundel arched wordmark
Style: minimalist geometric flat emblem symmetrical
Text in logo: BMW
A badge-like roundel that visually suggests rotation or a propeller (movement) due to the alternating blue and white quarters; overall it reads as an emblem or crest.
Colors
Extracted from the image. How we pick the colors →
BMW Logo History
Bayerische Motoren Werke (BMW) is a German automobile and motorcycle manufacturer founded in 1916 and headquartered in Munich.
Frequently asked
What do the letters stand for?
BMW is an abbreviation of Bayerische Motoren Werke.
What are the logo's main colours (hex)?
Black #000000, White #FFFFFF, Sky blue #00AEEF.
What does the quartered circle represent visually?
Visually it reads as a roundel suggesting rotation or a propeller and functions as a compact emblem.
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