Bosch Automotive Logo

A bold, uppercase red wordmark reading "BOSCH" dominates the top half of the image in a heavy sans-serif type. Below it is a wide, horizontal deep-blue rectangular band spanning the width. Inside the blue band at left is a white circular e...

Logo

Red BOSCH wordmark above a blue bar containing a white circular emblem and the word 'Automotive'.
Bosch Automotive logo

About Bosch Automotive

A bold, uppercase red wordmark reading "BOSCH" dominates the top half of the image in a heavy sans-serif type. Below it is a wide, horizontal deep-blue rectangular band spanning the width.

Inside the blue band at left is a white circular emblem made of a ring and a simplified H-like/armature shape; to the right of the emblem the word "Automotive" appears in white, set in a lighter-weight sans-serif sentence-case.

What's in it: circular mechanical emblem (stylized rotor/armature)

Shapes: uppercase wordmark horizontal rectangle (banner) circle (emblem) ring horizontal text line

Style: bold corporate minimalist flat sans-serif

Text in logo: BOSCH Automotive

The circular emblem with H-like internals evokes mechanical/automotive engineering and precision; the bold red wordmark signals a strong corporate identity.

Colors

Extracted from the image. How we pick the colors →

Bosch red
#E30613 · primary
Deep blue / indigo
#2F3192 · secondary
White
#FFFFFF · accent

Bosch Automotive Logo History

Robert Bosch GmbH (Bosch) is a German engineering and electronics company founded by Robert Bosch in Stuttgart in 1886. Bosch is a major global automotive supplier; the company uses the red BOSCH wordmark across businesses and a blue banner variant for its Automotive division that includes a simplified armature/rotor emblem.

Frequently asked

What does the circular emblem represent?

Visually it resembles a simplified rotor/armature or mechanical element, signaling automotive engineering and components.

Is this the Bosch Automotive logo?

Yes — the image shows the red BOSCH wordmark with a blue banner and white circular emblem plus the word 'Automotive'.

What are the main colours used?

A bright Bosch red for the wordmark, a deep indigo/blue horizontal band, and white for the emblem and 'Automotive' text.

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