Dakar Rally Logo

A monochrome brown, hand-drawn logo formed from irregular brush-like strokes. The upper portion depicts a stylized head-and-shoulders silhouette: a wrapped headcover (turban/headwrap) with a partially veiled face and layered, tapered stroke...

Logo

Brown brushstroke silhouette of a turbaned person above the stylized word 'DAKAR'.
Dakar Rally logo

About Dakar Rally

A monochrome brown, hand-drawn logo formed from irregular brush-like strokes. The upper portion depicts a stylized head-and-shoulders silhouette: a wrapped headcover (turban/headwrap) with a partially veiled face and layered, tapered strokes suggesting clothing or folds.

Beneath the figure sits a jagged, hand-lettered wordmark reading "DAKAR" in the same brown brush style; a small superscript ®/TM mark appears near the wordmark. The overall composition is vertical and organic, with deliberate rough edges and a rustic, expeditionary feel.

What's in it: person wearing headwrap/turban (silhouette)

Shapes: stylized human silhouette vertical composition brushstroke marks wordmark

Style: hand-drawn brushstroke monochrome organic minimalist

Text in logo: DAKAR

Evokes a desert traveler/nomad and themes of expedition, endurance and off-road adventure (visually suggested by the wrapped head and rugged brush strokes).

Colors

Extracted from the image. How we pick the colors →

Warm dark brown
#5B3A20 · primary
White (background)
#FFFFFF · secondary

Dakar Rally Logo History

The Dakar Rally originated as the Paris–Dakar Rally created by Thierry Sabine in 1978. Initially run across Europe and North/West Africa (Paris to Dakar), the event later relocated to South America (2009–2019) and moved to Saudi Arabia from 2020 onward. It is one of the best-known long-distance off‑road rally raids.

Frequently asked

What does the logo depict?

A stylized, brushstroke silhouette of a person wearing a headwrap/turban above the hand-drawn wordmark "DAKAR".

What are the logo's main colours?

A single warm dark brown on a white background (monochrome treatment).

When and where did the Dakar Rally begin?

The Dakar Rally began in 1978 as the Paris–Dakar Rally, created by Thierry Sabine; it originally ran between Europe and West Africa.

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