Decathlon Logo
Bold, all-caps white wordmark reading "DECATHLON" set inside a bright, solid blue rectangular badge. Letterforms are geometric and tightly spaced with a heavy weight and straight cuts (notably the angled diagonal on the A is absent, produci...
Logo
About Decathlon
Bold, all-caps white wordmark reading "DECATHLON" set inside a bright, solid blue rectangular badge. Letterforms are geometric and tightly spaced with a heavy weight and straight cuts (notably the angled diagonal on the A is absent, producing a single-story A). The rectangle has slightly rounded corners and the text fills most of the horizontal space, creating a compact, badge-like appearance.
Overall the mark is flat and minimal: two-tone (blue and white) with no additional symbols or embellishments. The strong contrast and heavy sans-serif letters give a clear, legible logo that reads well at small and large sizes.
Shapes: rounded rectangle (badge) wordmark
Style: modern minimalist bold geometric flat
Text in logo: DECATHLON
Conveys boldness, clarity and energetic simplicity through strong, compact lettering and a vivid blue field (visually associated with sport and activity).
Colors
Extracted from the image. How we pick the colors →
Decathlon Logo History
Decathlon is a French sporting goods retailer founded in 1976 and known for large-format stores and in-house sport brands. The simple blue-and-white wordmark has been used for many years as the company's primary logo.
Frequently asked
What are the logo's main colours?
A vivid bright blue background (#00AEEF) with white (#FFFFFF) lettering.
Is this an abstract symbol or a wordmark?
It's a wordmark — the brand name in bold, geometric uppercase letters inside a blue rectangular badge.
What industry does this logo represent?
Sporting goods / sports retail.
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