Dulux Logo

About Dulux

A bold, deep-blue wordmark reading "Dulux" sits centrally, rendered in a clean, slightly rounded sans-serif. Above and sweeping across the top of the wordmark is a thick, painterly ribbon or swoosh that transitions through a saturated rainbow gradient (red → orange → yellow → green → cyan → blue). A small, simplified human silhouette appears at the right tip of the ribbon, as if holding or guiding the paint.

Below the main wordmark is a lowercase tagline in the same blue tone reading "let's colour." The overall look uses smooth gradients, glossy highlights on the paint ribbon and a dynamic, upward motion that suggests paint being pulled or brushed across the logo area.

What's in it: paint swoosh (ribbon) stylized human figure

Shapes: swoosh / ribbon wordmark (logotype) small human silhouette tagline line

Style: colorful gradient dynamic modern painterly

Text in logo: Dulux let's colour

Visually communicates paint, colour and creative transformation — a flowing paint ribbon led by a human figure suggests bringing colour and life to surfaces.