Fiat Novo Logo
A monochrome circular badge containing a rounded-square (shield-like) inner field. Tall, condensed sans-serif letters spelling FIAT occupy the center; the letterforms are geometric with narrow vertical strokes and small angular cuts (notabl...
Logo
About Fiat Novo
A monochrome circular badge containing a rounded-square (shield-like) inner field. Tall, condensed sans-serif letters spelling FIAT occupy the center; the letterforms are geometric with narrow vertical strokes and small angular cuts (notably on the A). The inner rounded-square is surrounded by a thin outer ring that follows the circle's contour, creating a framed emblem.
The mark is strictly two-tone (dark emblem on a light background in this image) and reads as a compact automotive badge — minimal, geometric, and badge-like rather than decorative or pictorial.
Shapes: circle rounded square / shield wordmark
Style: minimalist geometric badge monochrome modern
Text in logo: FIAT
Badge-like crest suggesting an automotive emblem and brand mark; the shield/rounded-square and surrounding ring read as a car badge.
Colors
Extracted from the image. How we pick the colors →
Fiat Novo Logo History
Fiat (Fabbrica Italiana Automobili Torino) is an Italian automobile manufacturer founded in 1899. In recent corporate structure, Fiat is part of the Stellantis group (following the FCA–PSA merger).
Frequently asked
Is this the Fiat logo?
Yes — this is the FIAT wordmark presented as a circular badge/emblem.
What does FIAT stand for?
FIAT is an acronym for Fabbrica Italiana Automobili Torino (Italian Automobile Factory of Turin).
Which industry uses this logo?
Automotive — FIAT is an Italian car manufacturer.
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