Generali Logo
Logo
About Generali Logo
The logo consists of a red emblem depicting a winged lion looking to the left, with a book or shield under its front paws. The lion has a prominent mane and a fierce expression. The wings are detailed with feather-like designs and are outspread behind the lion. Directly below the emblem, the word "GENERALI" is written in large, bold, capital letters in the same red color. The background of the image is transparent.
The Generali logo is a service logo made up of around 3 different colors.
The Generali logo contains a number of different shapes, including 2 squares, 1 rectangle, 2 pentagons, 7 stars and 10 circles.
The Generali logo is a Generali, Finance, Services and Italy logo.
Generali Logo Information and History
The Generali logo has been around since 1970, when the company first had the trade-mark designed. Publicis Etoile of Paris designed the initial logo, and then in the 1990s, Landor redesigned it. The Generali logotype is expected to closely resemble the hex colors, but there will be some slight differences. For people interested in the exact colors, it is best to use hex while describing the logo with Advanced or Basic colors.
In a recent study, Telemark Marketing surveyed Austrian citizens about the likeability of insurance logos. The results showed that the Generali logo is highly recognisable, and it ranks first in likeability. This reflects the general popularity of the Generali brand among Austrians. In addition to this, the Uniqa logo came in second place, with 29 percent of the vote. Other notable names in the market that were ranked highly in this survey include Allianz and Wiener Stadtische. The Zurich logo was placed fifth and sixth, respectively.
While the Generali logo is based on an ancient Italian symbol, it is also a modern representation of the company's worldwide presence. Licensed in all 50 states, Generali operates across a wide variety of lines of business, including property and casualty, aviation, marine, and reinsurance. It also supports professional and amateur sports events. The logo is a great way to showcase the company's global reach. It represents a company that is a leader in the insurance industry and one of the most popular brands worldwide.
Basic Colors
We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.
Advanced Colors
We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.
Hex Colors
The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.
Similar Logos
The following logos are similar to this logo.
