Generali Logo
A heraldic, solid-red winged lion facing left, drawn in a bold outline style with internal negative-space cutouts. The lion stands with one forepaw resting on an open book/tablet; the wings are stylized with three horizontal feather segment...
Logo
About Generali
A heraldic, solid-red winged lion facing left, drawn in a bold outline style with internal negative-space cutouts. The lion stands with one forepaw resting on an open book/tablet; the wings are stylized with three horizontal feather segments. A thick horizontal bar separates the emblem from the wordmark below.
Beneath the bar is an uppercase serif wordmark reading "GENERALI" in the same red. The overall mark is two-color (red on white) and has a classical, emblematic composition with clear negative-space detailing.
What's in it: winged lion open book/tablet
Shapes: heraldic lion stylized wing (three-segment) open book/tablet horizontal bar uppercase wordmark
Style: heraldic emblematic minimal two-color classic flat
Text in logo: GENERALI
A winged lion evokes strength, guardianship and tradition; the book/tablet suggests knowledge, law or a pledge.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What company uses this logo?
This is the emblem and wordmark used by Generali (Assicurazioni Generali), an insurance company.
What does the lion hold?
The lion is depicted with one forepaw resting on an open book or tablet.
What are the primary colors?
A vivid red (approx. #C1272D) on a white background, with a darker red accent.
Similar logos
