Goodyear Logo

A horizontal rectangular logo with a solid medium-dark blue background and a bold, condensed yellow/gold wordmark reading GOODYEAR in all caps. The letters are italicized/oblique and tightly kerned. The central letterforms are uninterrupted...

Logo

Yellow GOODYEAR wordmark with a winged foot emblem on a blue rectangular background.
Goodyear logo

About Goodyear

A horizontal rectangular logo with a solid medium-dark blue background and a bold, condensed yellow/gold wordmark reading GOODYEAR in all caps. The letters are italicized/oblique and tightly kerned. The central letterforms are uninterrupted except that the Y is visually integrated with a stylized winged foot emblem (a winged sandal) positioned between the two halves of the wordmark.

The emblem is the same yellow/gold as the text and is drawn in a simplified, flat silhouette style that matches the weight of the lettering. Overall the design is flat, high-contrast and designed for legibility against the blue field.

What's in it: winged foot (winged sandal)

Shapes: horizontal rectangle (background) bold condensed wordmark integrated emblem

Style: bold condensed italic/oblique flat minimalist classic/heritage

Text in logo: GOODYEAR

The winged foot evokes speed, motion and mobility (classical messenger/winged sandal motif), reinforcing themes of performance and travel.

Colors

Extracted from the image. How we pick the colors →

Medium blue (background)
#0057B8 · primary
Yellow/gold (wordmark & emblem)
#FFD100 · secondary
Darker gold (accent/shadow within emblem)
#E6B800 · accent

Goodyear Logo History

Goodyear Tire & Rubber Company was founded in Akron, Ohio in 1898 by Frank A. Seiberling and was named after Charles Goodyear, the inventor associated with vulcanized rubber.

Frequently asked

What object is shown in the emblem?

A stylized winged foot (winged sandal), integrated into the wordmark.

What are the main colors?

A medium-dark blue background with a yellow/gold wordmark and emblem.

Is this a wordmark or a symbol?

Primarily a wordmark with an integrated symbol (the winged foot) used as part of the lettering.

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