Google Ads Logo

A flat, multicolour abstract mark that forms a stylised letter "A". The mark is built from two thick, rounded diagonal bars — a blue bar slanting down from the top right and a yellow bar slanting down from the top left — with a green circul...

Logo

Multicoloured abstract 'A' (blue, yellow, green) above a grey "Google Ads" wordmark.
Google Ads logo

About Google Ads

A flat, multicolour abstract mark that forms a stylised letter "A". The mark is built from two thick, rounded diagonal bars — a blue bar slanting down from the top right and a yellow bar slanting down from the top left — with a green circular dot overlapping the lower end of the yellow bar.

Beneath the icon is a neutral grey sans‑serif wordmark reading "Google Ads". The overall look is geometric, modern and minimalist with Google’s characteristic bright blue, yellow and green palette.

Shapes: rounded A-shaped mark rounded diagonal bars circle wordmark

Style: modern flat minimalist geometric material-style

Text in logo: Google Ads

A stylised letter "A" formed from three colored elements (blue, yellow, green); visually suggests the letter A and a connected, layered mark.

Categories

Advertising
Adwords Ads Advertising Google Brazil

Colors

Extracted from the image. How we pick the colors →

Google Blue
#4285F4 · primary
Google Yellow
#FBBC05 · secondary
Google Green
#34A853 · accent
Wordmark Grey
#5F6368 · secondary

Google Ads Logo History

This is the identity for Google Ads, the rebranded name of Google AdWords. Google renamed AdWords to Google Ads and introduced a simplified multicolour mark and wordmark as part of the 2018 rebrand.

Frequently asked

What letter or shape does this logo form?

The icon visually forms a stylised letter "A" composed of two rounded diagonal bars and a circular dot.

When was Google AdWords rebranded to Google Ads?

Google AdWords was rebranded to Google Ads in 2018, when the current simplified multicolour mark and wordmark were introduced.

What are the primary colours used in the logo?

The logo uses a bright blue (#4285F4), yellow (#FBBC05), green (#34A853) and a neutral grey for the wordmark (#5F6368).

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