Harley Davidson wings Logo

A symmetric winged badge: a horizontal rectangular bar-and-shield sits at the center with stylised feathered wings extending left and right. The central shield/bar area is black with white uppercase text set inside three stacked segments (t...

Logo

White feathered wings with a black bar-and-shield reading 'MOTOR · HARLEY-DAVIDSON · CYCLES', outlined in orange.
Harley Davidson wings logo

About Harley Davidson wings

A symmetric winged badge: a horizontal rectangular bar-and-shield sits at the center with stylised feathered wings extending left and right. The central shield/bar area is black with white uppercase text set inside three stacked segments (top: "MOTOR", center: "HARLEY-DAVIDSON", bottom: "CYCLES") and outlined in a bold orange stroke.

The wings are illustrated in white with black outlines and orange accents following the wing contour. The overall look is a bold, high-contrast emblem intended to read clearly at small sizes and on dark backgrounds.

What's in it: wings shield banner/wordmark

Shapes: winged badge shield horizontal bar symmetrical wings wordmark panel

Style: classic badge vintage high-contrast illustrative symmetrical

Text in logo: MOTOR · HARLEY-DAVIDSON · CYCLES

Visually evokes flight, freedom and motion (wings) combined with protection/heritage (shield/badge).

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary
Orange
#F26A00 · accent

Harley Davidson wings Logo History

Harley‑Davidson Motor Company; the winged bar-and-shield is a long-standing emblematic variation used on motorcycles, patches and apparel as a classic brand badge.

Frequently asked

What company uses this logo?

Harley‑Davidson Motor Company (the winged bar-and-shield is a classic Harley‑Davidson emblem).

What colors are in the logo?

Black, white and an orange accent (approx. hex #000000, #FFFFFF, #F26A00).

What do the wings symbolize?

Visually they suggest freedom, motion and the open-road spirit associated with motorcycling.

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