Harley-Davidson Logo
A bold crest-style shield badge in bright orange with thick black and white outlines. A horizontal black rectangular bar runs across the shield's midline containing the large white uppercase wordmark "HARLEY-DAVIDSON"; above the bar, inside...
Logo
About Harley-Davidson
A bold crest-style shield badge in bright orange with thick black and white outlines. A horizontal black rectangular bar runs across the shield's midline containing the large white uppercase wordmark "HARLEY-DAVIDSON"; above the bar, inside the shield's top section, is the word "MOTOR" in a condensed, stylized orange type; below the bar, in the shield's lower section, is the word "COMPANY" in the same stylized orange type.
The mark is high-contrast and compact: orange fills the shield interior, black defines the central bar and external border, and white is used for the central word and thin separating outlines. Overall the layout reads as a stacked three-part badge (top word / central band / bottom word) with a pointed shield base and peaked top crest.
What's in it: shield
Shapes: shield horizontal rectangular bar pointed base peaked top crest outlined badge
Style: badge retro bold high-contrast wordmark
Text in logo: MOTOR HARLEY-DAVIDSON COMPANY
Shield/badge form evokes strength, protection and a heritage/club insignia; bold central wordmark emphasizes the brand name.
Colors
Extracted from the image. How we pick the colors →
Harley-Davidson Logo History
Harley‑Davidson is an American motorcycle manufacturer founded in Milwaukee in 1903; the 'Bar & Shield' badge has been a long‑running corporate emblem used to identify the brand and its motorcycles.
Frequently asked
What are the brand colors?
The logo uses a bright orange as the primary color, with black and white accents (approximated here as #FF6600, #000000, #FFFFFF).
What text appears in the logo?
Three words: 'MOTOR' at the top of the shield, 'HARLEY-DAVIDSON' across the central bar, and 'COMPANY' at the bottom.
What does the shield shape convey?
Visually, the shield/badge suggests strength, heritage, and a traditional emblem often associated with clubs or long-standing brands.
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