Heineken Logo

An oval, badge-style beer label with multiple concentric rings: a thick green outer ring, a thinner white ring, and an inner green field. A black horizontal ribbon with a white, serif wordmark sits across the center reading "Heineken" in ti...

Logo

Oval green Heineken beer badge with central red star and black Heineken wordmark.
Heineken logo

About Heineken

An oval, badge-style beer label with multiple concentric rings: a thick green outer ring, a thinner white ring, and an inner green field. A black horizontal ribbon with a white, serif wordmark sits across the center reading "Heineken" in title case. Above the ribbon, a red five-pointed star is centered inside the inner field.

Curved white text follows the top and bottom arcs of the green ring reading "HEINEKEN LAGER BEER" (top) and "PREMIUM QUALITY" (bottom). Small circular medal/award illustrations and additional tiny text appear beneath the central ribbon inside the inner field, giving the mark a classic beer-label / seal appearance.

What's in it: five-pointed star medallion / award seals

Shapes: oval (badge) concentric rings horizontal ribbon/banner with curved ends five-pointed star small circular medallions wordmark

Style: vintage badge emblem wordmark label

Text in logo: Heineken

A traditional brewery badge/emblem: central red star as focal emblem, medallion motifs and curved 'premium' wording that evoke heritage and quality.

Colors

Extracted from the image. How we pick the colors →

Heineken green
#007A33 · primary
White
#FFFFFF · secondary
Black
#000000 · accent
Red (star)
#E10600 · accent

Frequently asked

What main words are visible on this logo?

The prominent wordmark reads "Heineken"; curved text around the badge includes phrases like "Heineken Lager Beer" and "Premium Quality."

What are the most noticeable visual elements?

A green oval badge with concentric rings, a central red five-pointed star, a black ribbon containing the Heineken wordmark, and small medal-like seals below the ribbon.

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