Hello Kitty Logo

A simplified, flat white cat head drawn with a thick black outline. The face shows two small black oval eyes, a small yellow oval nose, three short whisker lines on each side, and a prominent red bow positioned on the cat's upper-left ear....

Logo

White cartoon cat head with red bow and pink 'Hello Kitty' wordmark.
Hello Kitty logo

About Hello Kitty

A simplified, flat white cat head drawn with a thick black outline. The face shows two small black oval eyes, a small yellow oval nose, three short whisker lines on each side, and a prominent red bow positioned on the cat's upper-left ear.

Beneath the head is a pink, playful stylized wordmark reading "Hello Kitty" with rounded, slightly decorative letterforms. The overall look is cute, childlike and distinctly 'kawaii' with high-contrast colors and bold outlines.

What's in it: cat head bow

Shapes: rounded head oval eyes short linear whiskers rounded bow stylized wordmark

Style: kawaii minimal flat bold outline cartoon playful

Text in logo: Hello Kitty

Evokes cuteness, innocence and friendliness typical of 'kawaii' character mascots; the bow and pink lettering suggest a feminine, child-oriented brand.

Colors

Extracted from the image. How we pick the colors →

White
#FFFFFF · primary
Black
#000000 · primary
Red (bow)
#E31B23 · accent
Pink (wordmark)
#F5A7C8 · secondary
Yellow (nose)
#F2C200 · accent

Hello Kitty Logo History

Hello Kitty is a fictional character created by Sanrio in 1974. Designed by Yuko Shimizu, the character first appeared on a coin purse and grew into a global merchandising and licensing icon for Sanrio.

Frequently asked

Who created Hello Kitty?

Hello Kitty was created by designer Yuko Shimizu for the Japanese company Sanrio in 1974.

What does the logo depict?

A simplified white cat head with black eyes, a yellow nose, three whisker lines per side, a red bow on the left ear, and a pink stylized 'Hello Kitty' wordmark.

What industry is this logo associated with?

Character licensing and merchandising—appears on toys, apparel, stationery and many consumer products.

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