Hewlett Packard Logo

A blue rounded rectangle plaque contains a circular cutout at its center. A slanted, lowercase "hp" wordmark sits across the circle, with the letters formed in the same blue as the plaque and separated from the background by white bevel/hig...

Logo

Blue rounded rectangle with circular cutout and slanted lowercase "hp" wordmark, beveled with shadow.
Hewlett Packard logo

About Hewlett Packard

A blue rounded rectangle plaque contains a circular cutout at its center. A slanted, lowercase "hp" wordmark sits across the circle, with the letters formed in the same blue as the plaque and separated from the background by white bevel/highlight edges. The mark has a subtle 3D treatment: inner light highlights and a soft grey drop shadow to the lower-right, giving a raised, beveled appearance.

The composition is geometric and compact: the rectangle frames the circle and diagonal wordmark, creating a sense of forward motion from the letter slant and the cut-through diagonal that divides the circle and rectangle shapes.

What's in it: lowercase "hp" letters (wordmark)

Shapes: rounded rectangle circle (cutout/negative space) diagonal/slanted wordmark drop shadow

Style: corporate beveled 3D skeuomorphic minimal palette

Text in logo: hp

Visually suggests a technology brand with forward momentum (slanted letters) and solidity (framed plaque and bevel), implying reliability and corporate professionalism.

Colors

Extracted from the image. How we pick the colors →

HP blue (plaque & letters)
#0B5FA8 · primary
White (letter outlines / cutouts)
#FFFFFF · secondary
Shadow grey (drop shadow)
#9B9B9B · accent
Highlight grey (inner bevel)
#EAEAEA · accent

Hewlett Packard Logo History

This is the classic Hewlett-Packard (HP) emblem: a slanted lowercase "hp" wordmark sitting across a circular cutout inside a blue rounded rectangle, used by Hewlett-Packard on products and corporate materials in late 20th and early 21st century.

Frequently asked

Which company uses this logo?

This is the classic Hewlett-Packard (HP) logo, used on HP products and corporate materials.

What are the main colors in the logo?

A deep HP blue is dominant, with white highlights and grey shadow/highlight accents.

What does the logo visually represent?

A framed, technical wordmark that conveys forward motion (slanted letters) and a solid corporate identity (framed plaque and bevel).