IKEA Logo
A bold, all-caps wordmark 'IKEA' in a heavy geometric sans-serif sits centered inside a horizontal yellow oval. The letters and the surrounding rectangular field are a saturated medium blue, creating a strong two-colour contrast. The yello...
Logo
About IKEA
A bold, all-caps wordmark 'IKEA' in a heavy geometric sans-serif sits centered inside a horizontal yellow oval. The letters and the surrounding rectangular field are a saturated medium blue, creating a strong two-colour contrast.
The yellow oval is inset within a blue horizontal rectangle (blue fills the rectangle and also forms the letter shapes). The composition is flat, high-contrast and symmetrical with clear, simple shapes and no gradients or additional ornamentation.
What's in it: wordmark (IKEA)
Shapes: horizontal rectangle horizontal oval (ellipse) wordmark
Style: bold minimalist flat geometric high-contrast
Text in logo: IKEA
Uses Sweden-associated blue and yellow colours; evokes bold, reliable retail branding
Colors
Extracted from the image. How we pick the colors →
IKEA Logo History
IKEA is a Swedish home furnishings retailer founded by Ingvar Kamprad in 1943. The blue-and-yellow wordmark set inside an oval has been a core element of IKEA's branding for many decades and references Sweden's national colours.
Frequently asked
What are the exact colours used?
Primary colours are a medium blue (#0058A3) and a bright yellow (#FFD100) in this image.
What shapes make up the logo?
A horizontal blue rectangle containing a centered horizontal yellow oval with the 'IKEA' wordmark in blue.
What does the logo evoke?
The blue and yellow palette visually evokes Sweden (national colours) and communicates bold, recognisable retail branding.
Similar logos
