Instagram 2016 Logo
A rounded-square app icon with a bright multi-colour gradient background that transitions from blue/purple at the top through pink and orange to a yellowish hue at the lower-left. Centered on the gradient is a simplified white camera glyph:...
Logo
About Instagram 2016
A rounded-square app icon with a bright multi-colour gradient background that transitions from blue/purple at the top through pink and orange to a yellowish hue at the lower-left. Centered on the gradient is a simplified white camera glyph: a rounded square outline representing the camera body, a large central circle for the lens, and a small circular viewfinder/dot in the upper-right of the camera shape.
The mark is flat and highly stylised — the camera is an outline (no interior detail) set in high-contrast white against the saturated gradient backdrop, producing a bold, modern app-icon appearance suitable for small mobile screens.
What's in it: camera lens viewfinder
Shapes: rounded square circle dot outline
Style: flat minimalist glyph gradient iconic
A simplified camera icon evoking photography, visual sharing, creativity and social connection.
Colors
Extracted from the image. How we pick the colors →
Instagram 2016 Logo History
Introduced in May 2016 as part of Instagram's rebrand: the detailed retro-camera mark was replaced by this simplified white camera outline set against a vibrant multi-colour gradient square to create a modern, easily recognisable app icon.
Frequently asked
Is there any text or wordmark in this logo?
No — it is a pictorial app icon consisting of a white camera glyph on a gradient background.
What do the colours represent visually?
The saturated multi-colour gradient creates a vibrant, modern feel intended to evoke creativity and visual expression.
When was this version introduced?
This simplified camera-on-gradient app icon was introduced in May 2016 as part of a broader Instagram rebrand.
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