Instagram New Logo

Logo

Instagram New logo

About Instagram New

A single-colour (blue) horizontal logo composed of an icon at left and a script wordmark at right. The icon is a thin rounded-square outline containing a circular lens shape and a small filled circular flash/dot in the top-right — a simplified camera glyph. The wordmark reads "Instagram" in a connected, flowing cursive/script style (moderate stroke contrast) and is the same blue as the icon.

The design is flat and monoline, with consistent stroke weight between the icon outline and the wordmark. The overall appearance is minimalist and legible, presented against a white background.

What's in it: camera

Shapes: rounded square outline circle small filled circle (dot) script wordmark

Style: script wordmark flat minimalist monoline

Text in logo: Instagram

Simplified camera — evokes photography and photo-sharing (social/media app).

Colors

Extracted from the image. How we pick the colors →

Medium blue

#2E5F88 · primary

White

#FFFFFF · secondary

Instagram New Logo History

Instagram launched in 2010 (founders Kevin Systrom and Mike Krieger) as a photo-sharing app. In 2012 it was acquired by Facebook (now Meta). The brand later moved from a camera-and-script lockup to a colorful gradient camera glyph as its primary app icon in a 2016 rebrand; this blue camera + script mark is a monochrome/horizontal variant of the older identity.

Frequently asked

Is this the current Instagram app icon?

No. Instagram's current primary app icon is a multicolour gradient camera glyph; this is a monochrome camera + script variant of the brand.

What does the camera icon mean?

Visually it represents a simplified camera/lens, signaling photography and photo-sharing functionality.

Are the exact brand colours here official?

This image shows a single blue colour treatment. Instagram's primary brand palette is known for a multicolour gradient; single-colour variants exist for specific uses.