Jeep Logo

A simple, monochrome wordmark reading "Jeep" in a bold, rounded sans-serif. The mark uses a capital J with a tall vertical stem and three rounded lowercase letters (e, e, p) with closed counters; a small registered trademark ® sits near the...

Logo

Black bold rounded wordmark 'Jeep' on white background with registered mark.
Jeep logo

About Jeep

A simple, monochrome wordmark reading "Jeep" in a bold, rounded sans-serif. The mark uses a capital J with a tall vertical stem and three rounded lowercase letters (e, e, p) with closed counters; a small registered trademark ® sits near the lower-right of the wordmark.

The logo is flat (no gradients or embellishments) and set in solid dark gray/black on a white background, producing a high-contrast, immediately legible logotype focused on sturdy, geometric letterforms.

Shapes: wordmark lowercase logotype rounded letterforms single-line horizontal layout

Style: minimalist modern bold flat geometric

Text in logo: Jeep

Conveys simplicity, durability and straightforwardness through bold, compact letterforms.

Colors

Extracted from the image. How we pick the colors →

Black
#222222 · primary
White
#FFFFFF · secondary

Jeep Logo History

Jeep is an American automobile marque originating from military utility vehicles developed during World War II (Willys and others). Over decades it became a civilian SUV/off-road brand; ownership has moved through various automakers and the brand is currently part of Stellantis.

Frequently asked

What text appears in this logo?

The wordmark reads 'Jeep'.

What are the primary colours used?

Solid black (#222222) on a white background (#FFFFFF).

What industry is this logo associated with?

Automotive (SUVs and off-road vehicles).

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