Lego Logo
A bright red square background with a thin black border contains the bold, white LEGO wordmark in all-caps. Each letter is thick and rounded (bubble-style) and sits slightly slanted; the white letterforms are surrounded by a heavy black out...
Logo
About Lego
A bright red square background with a thin black border contains the bold, white LEGO wordmark in all-caps. Each letter is thick and rounded (bubble-style) and sits slightly slanted; the white letterforms are surrounded by a heavy black outline and an outer yellow halo that separates them from the red field.
The composition is centered and compact: the wordmark fills most of the square, giving a strong, high-contrast graphic that reads as playful and instantly recognisable. A small registered trademark symbol (®) appears near the top-right of the wordmark.
What's in it: wordmark (stylised text)
Shapes: square background rounded bubble wordmark thick multi-layer outline
Style: bold playful rounded high-contrast flat with layered outline
Text in logo: LEGO
Visually evokes playfulness, childhood and toy branding through bright primary colours and rounded, friendly letterforms.
Colors
Extracted from the image. How we pick the colors →
Lego Logo History
LEGO is a Danish toy company founded in 1932, best known for its interlocking plastic bricks introduced mid-20th century; the red square wordmark with bold white letters and layered outlines has been used in variations as the company's primary logotype for decades.
Frequently asked
Does this logo contain text or a symbol?
It is a wordmark: the capitalised, rounded word 'LEGO' with layered outlines on a red square.
What are the main colours used?
Bright red background, white letters, a yellow outer halo and a black inner outline.
Is the small ® part of the logo?
Yes — a small registered trademark symbol appears near the top-right of the wordmark.
Similar logos
Lego Star Wars
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Original Franchise Logos, The LEGO Group, Lucasfilm Ltd. LLC, The Walt Disney Studios
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