LG Electronics Logo
A solid magenta circular emblem at left contains a simplified white outline that forms a stylized human face: a small filled circle for an eye and negative space lines that create the letters ‘L’ and ‘G’ while completing the circle. The emb...
Logo
About LG Electronics
A solid magenta circular emblem at left contains a simplified white outline that forms a stylized human face: a small filled circle for an eye and negative space lines that create the letters ‘L’ and ‘G’ while completing the circle. The emblem reads as a friendly, geometric smile/face built from the L and G shapes.
To the right of the emblem is a separate, sans-serif wordmark reading "LG" in medium grey. The overall treatment is flat, geometric and highly simplified, with clear separation between the colored emblem and the grey lettermark.
What's in it: stylized human face letter L letter G filled circle (eye)
Shapes: circle wordmark geometric strokes
Style: modern minimalist flat geometric corporate
Text in logo: LG
A smiling human face formed from the letters L and G inside a circle, evoking friendliness, approachability and a human-centered brand.
Colors
Extracted from the image. How we pick the colors →
LG Electronics Logo History
Originated from South Korean electronics maker GoldStar (part of the Lucky-Goldstar group). The company adopted the abbreviated name LG (from Lucky-Goldstar) and the circular 'face' emblem as its recognizable mark to project a friendly, consumer-oriented identity.
Frequently asked
What does the circular emblem represent?
Visually it forms a stylized smiling human face made from the letters L and G, suggesting friendliness and a human-focused brand.
What does 'LG' stand for?
Historically from 'Lucky-Goldstar' (the parent group); the company now uses the short form 'LG' as its global brand name.
Similar logos
