Lidl Logo
Supermarket
Logo
About Lidl Logo
The image shows the logo for the supermarket chain Lidl. The background of the logo is a vivid blue that occupies the entire square image frame. Centered on the blue background is a large, solid yellow circle. Inside this circle, the word "Lidl" is prominently displayed in bold, capital letters. The text color is dark blue, creating a strong contrast with the yellow circle behind it.
Above the text, there is a stylized representation of a human figure with a red outline. This figure appears to be simplified, composed of abstract shapes: a red square as the body, an incomplete red circle representing the head, and a small red triangle for one leg. The other leg is not depicted, giving the appearance that the figure is stepping forward.
The elements combined present a simple yet distinctive logo, with a color palette limited to blue, yellow, and red, which can make it easily recognizable. The design is straightforward, with no additional embellishments, which aligns with the brand's image of simplicity and value.
The Lidl logo is a retail logo made up of around 5 different colors.
The Lidl logo is quite a simple logo made up of just one shape, it consists of just 1 square.
The Lidl logo is made up of a bunch of different colors. These colors include yellow, teal, red and olive. Beyond those 4 basic colors there are also 5 more specific colors found, these include bright yellow, peacock blue, pinkish red, dusty orange and moss.
The Lidl logo is a Lidl, Retail and Denmark logo.
Lidl Logo Information and History
The Lidl logo was first used in 1973, and has remained largely unchanged since. The blue square at the base of the logo evokes stability and quality, while the Lidl trademark is executed in bold, contrasting letters with an angled lowercase i. The Lidl logo is an emblem that evokes confidence and the desire to shop. For many, the logo has become an iconic icon and is recognized worldwide.
The company's yellow circle emblem is known as "the Wordless Mark" in legal documents, and Tesco counters that Lidl is simply a figment of its legal imagination. Lidl argues that it has a right to use a survey of customer perceptions of the emblem, and that Tesco would incur further legal costs of PS500,000 if it did so. Lidl, however, declined to comment on the lawsuit.
The Lidl logo reflects the cheerful style, friendliness, and openness of the company. The "i" is highlighted in red, while the rest of the signs are blue. The Lidl logo resembles a comical little man. The yellow circle outlines a red stripe and the blue square contains the items. It was designed to appeal to a broad range of customers and reflect the company's ethos of "good for the environment."
Despite its German heritage, Lidl has expanded internationally. While the company's headquarters is in Neckarsulm, Germany, Lidl operates more than 10000 stores throughout Europe and the United States. Lidl stores can be found in every European Union member state, in addition to the United States. If you're a fan of baking, Lidl has a wide selection of cookies, pies, and tarte flambees. The brand also sells a wide variety of bread, including ciabattas and rustic loaves.
Basic Colors
We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.
Advanced Colors
We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.
Hex Colors
The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.
Similar Logos
The following logos are similar to this logo.
