Lidl Logo

About Lidl

A bright yellow circular badge fills the center, surrounded by a thin red ring and a wider blue square background. Large, bold blue letters spell the wordmark LIDL across the yellow disc. The letterforms are heavy and slightly geometric; the letter 'I' is represented by a small red circular dot above a tilted red diamond (a rotated square) that sits between the first L and the D, forming a distinctive, playful punctuation.

The composition reads like a stamp or badge: high-contrast primary colours (blue, yellow, red) with flat, solid fills and no gradients. The outer blue field frames the round emblem, reinforcing the logo’s circular focus and creating strong visual separation from surrounding space.

Shapes: circle (central disc) thin circular ring square/rectangle background wordmark tilted square (diamond) dot

Style: bold geometric flat retro high-contrast

Text in logo: LIDL

Badge-like seal that evokes a retail/supermarket emblem; high-contrast primary colours suggest accessibility and value.