Liverpool Logo
Left of the wordmark is a stacked, square geometric mark made from three nested, L-shaped lines that form a layered frame; the innermost rectangle is filled orange while the surrounding L-shaped outlines use the same magenta/purple as the t...
Logo
About Liverpool
Left of the wordmark is a stacked, square geometric mark made from three nested, L-shaped lines that form a layered frame; the innermost rectangle is filled orange while the surrounding L-shaped outlines use the same magenta/purple as the text. To the right is a lowercase, rounded sans-serif wordmark reading "Liverpool" in magenta/purple, with a small registered ® symbol placed at the top-right of the final letter.
The overall treatment is flat and geometric with high color contrast between the warm orange inset and the dominant magenta/purple. Letterforms are smooth and rounded, giving a modern, friendly appearance.
Shapes: square mark nested L-shaped lines lowercase wordmark registered symbol (circle)
Style: modern minimalist flat geometric rounded sans-serif bright palette
Text in logo: Liverpool®
Colors
Extracted from the image. How we pick the colors →
Frequently asked
Is this Liverpool football club's logo?
No. This is a retail/department store wordmark and geometric mark, not the Liverpool FC crest.
What are the main colours?
A dominant magenta/purple with a warm orange inset and small dark-gray details.
What does the left symbol show?
An abstract, stacked square composed of nested L-shaped outlines with an orange inner rectangle.
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