Mini Cooper Logo

Logo

Mini Cooper logo

About Mini Cooper

A circular black badge sits at the center, framed by two thin concentric rings and a metallic silver outline. The uppercase wordmark "MINI" is centered inside the black circle in a bold, sans-serif type; the letters are light gray to white against the dark center.

Symmetrical silver wings extend horizontally from both sides of the roundel. The wings are composed of three stacked, tapered bars on each side and use a subtle metallic gradient and highlights to create a chrome/steel appearance, giving the mark a three-dimensional badge-like look.

What's in it: wings circle wordmark (MINI)

Shapes: winged circle concentric rings horizontal tapered bars wordmark

Style: metallic emblem symmetrical minimal 3D gradient

Text in logo: MINI

A badge-like roundel with wings that visually suggests motion, speed and automotive heritage; the symmetrical emblem reads as a car manufacturer's crest.

Colors

Extracted from the image. How we pick the colors →

Black (badge center)

#0A0A0A · primary

Silver (wings/outline)

#C0C0C0 · secondary

Dark gray (inner gradient)

#333333 · secondary

White (highlights/text)

#FFFFFF · accent

Mini Cooper Logo History

MINI is a British automotive marque originally associated with the classic Mini introduced in 1959. The modern MINI brand is owned by BMW and was relaunched as a distinct marque for small cars in the early 2000s.