Motorsport BMW Logo
On a dark rounded-rectangle background sits a bold, white capital letter "M" at the right. To the left of the letter are three equal-width, slightly slanted parallelogram stripes arranged diagonally: a light cyan/blue stripe, a darker blue...
Logo
About Motorsport BMW
On a dark rounded-rectangle background sits a bold, white capital letter "M" at the right. To the left of the letter are three equal-width, slightly slanted parallelogram stripes arranged diagonally: a light cyan/blue stripe, a darker blue stripe, and a red stripe. The letter and stripes are flush to the rectangle and use solid, flat fills with high contrast against the dark field.
The composition is compact and horizontal, emphasizing motion through the angled stripes and the strong geometric letterform. The overall look is minimal, sporty, and immediately legible at small sizes.
Shapes: rounded rectangle slanted parallelograms (three stripes) bold geometric letterform
Style: minimalist geometric bold flat racing
Text in logo: M
The three diagonal stripes alongside a bold 'M' evoke speed, motorsport heritage and high-performance engineering (racing livery and motion).
Colors
Extracted from the image. How we pick the colors →
Motorsport BMW Logo History
BMW M (commonly called BMW Motorsport or simply 'M') is BMW's high-performance/motorsport division, founded in 1972. The tri-color diagonal stripe motif dates to BMW's factory racing liveries from the 1970s and has been used as the visual signature of BMW's performance models since then.
Frequently asked
What does the single letter in the logo read?
A single capital letter 'M'.
What are the three stripe colors?
Left to right: light cyan/blue, dark blue (navy), and red.
Which division or industry is this logo associated with?
BMW's motorsport/high-performance division (automotive/motorsport).
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