National Geographic Logo

Logo

National Geographic logo

About National Geographic

A bold, upright yellow rectangular frame (tall, portrait orientation) sits at the left of the image. To the right is a black uppercase sans‑serif wordmark reading "NATIONAL GEOGRAPHIC" on a white background. The yellow frame is a single unfilled rectangle with a consistent stroke width and no additional ornamentation.

Overall the mark is flat and geometric: a strong, minimalist frame symbol paired with a simple, evenly spaced wordmark. The layout is horizontal with the frame visually balanced to the left of the text, creating a clear two-part lockup (symbol + wordmark).

What's in it: rectangular frame

Shapes: vertical rectangular frame portrait rectangle (inner negative space) wordmark

Style: minimalist flat geometric bold sans-serif corporate

Text in logo: NATIONAL GEOGRAPHIC

A rectangular frame that reads as a picture frame or window (suggesting framing, focus or a portal).

Colors

Extracted from the image. How we pick the colors →

National Geographic yellow

#FFCC00 · primary

Black

#000000 · primary

White

#FFFFFF · secondary

National Geographic Logo History

National Geographic is an American media and research organization originally founded as the National Geographic Society in 1888. The yellow rectangular frame has long been used as the magazine's distinctive cover border and as the brand's identifying symbol.