Nike Logo
A single, bold black curved mark (the well-known "swoosh") set on a white background. The mark is an asymmetrical, tapering curve: thicker near one end and sweeping to a fine point at the other, forming a dynamic, check-like shape. No addi...
Logo
About Nike
A single, bold black curved mark (the well-known "swoosh") set on a white background. The mark is an asymmetrical, tapering curve: thicker near one end and sweeping to a fine point at the other, forming a dynamic, check-like shape.
No additional elements or text are present. The design is flat, monochrome, and highly simplified to emphasize motion and flow.
Shapes: curved swoosh asymmetric check/tick
Style: minimalist flat monochrome iconic abstract
Visually evokes motion, speed and a wing-like or check/tick form (suggesting movement, victory or correctness).
Colors
Extracted from the image. How we pick the colors →
Nike Logo History
The swoosh mark was created in 1971 by graphic design student Carolyn Davidson and adopted by the company that became Nike. The company originated as Blue Ribbon Sports (founded 1964) and took the Nike name in the early 1970s.
Frequently asked
What brand uses this logo?
This is the swoosh logo used by Nike, the global sportswear and footwear company.
Who designed the swoosh?
The swoosh was designed in 1971 by Carolyn Davidson, a graphic design student, and later adopted by the company.
What does the swoosh symbolize?
Visually it suggests motion, speed and a wing- or check-like shape, implying movement, victory or correctness.
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Projeto Nike McFly, tênis de Marty McFly do filme "De volta para o futuro".
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