P&G Logo

A simple, two-character blue wordmark made of serif capital letters: a stylised 'P' followed by an ampersand and a stylised 'G'. The letters use a classic, slightly condensed serif type with moderate stroke contrast; the ampersand is integr...

Logo

Blue serif 'P&G' wordmark with ampersand on white background.
P&G logo

About P&G

A simple, two-character blue wordmark made of serif capital letters: a stylised 'P' followed by an ampersand and a stylised 'G'. The letters use a classic, slightly condensed serif type with moderate stroke contrast; the ampersand is integrated tightly between the two letters and follows the same stroke weight and style.

The mark is rendered in a single solid blue on a transparent/white background with no additional symbols, gradients, or framing. The overall effect is corporate and traditional, emphasizing the letters themselves rather than pictorial elements.

Shapes: wordmark serif letterforms ampersand

Style: corporate classic minimalist serif flat

Text in logo: P&G

The ampersand visually links the two initials, evoking partnership or combination; overall the serif wordmark conveys a traditional, established corporate identity.

Colors

Extracted from the image. How we pick the colors →

Deep royal blue
#174EA6 · primary
White (background)
#FFFFFF · secondary

P&G Logo History

This is the wordmark used by Procter & Gamble (P&G), an American consumer goods company founded in 1837 and known for many household brands. The simple 'P&G' wordmark has been used by the company in various forms for decades as a compact corporate identifier.

Frequently asked

Which company uses this logo?

Procter & Gamble, commonly known as P&G.

What does the ampersand represent?

The ampersand is the punctuation mark for 'and', visually linking the initials P and G (Procter & Gamble).

What industry is this brand in?

P&G operates in the consumer packaged goods / household products industry.

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