Pixar Cars - Rusteze Logo

A circular, vintage-style badge with a deep burgundy interior and concentric thin rings near the rim. Dominating the center is a large, slanted wordmark reading "Rust-eze" in a condensed, retro display type; the letters are filled with a wa...

Logo

Maroon circular vintage badge reading 'Medicated Rust-eze Bumper Ointment Rear End Formula' in yellow.
Pixar Cars - Rusteze logo

About Pixar Cars - Rusteze

A circular, vintage-style badge with a deep burgundy interior and concentric thin rings near the rim. Dominating the center is a large, slanted wordmark reading "Rust-eze" in a condensed, retro display type; the letters are filled with a warm golden yellow and outlined in a darker red/brown. A diagonal yellow banner crosses the lower portion of the wordmark carrying the words "Bumper Ointment" in small caps.

Above the main wordmark is a small script word "Medicated" following the curve of the circle; along the lower curve inside the badge is the phrase "Rear End Formula." The overall look is a layered, outlined emblem with strong retro automotive/medicinal branding cues and high contrast between the burgundy background and the yellow lettering and banner.

Shapes: circular badge concentric rings diagonal ribbon/banner wordmark

Style: vintage retro badge script (small) condensed display wordmark outlined two-tone

Text in logo: Medicated Rust-eze Bumper Ointment Rear End Formula

Evokes vintage automotive service and a medicinal ointment tin (auto repair/anti-rust remedy), suggested by the words "Bumper Ointment" and "Rear End Formula."

Colors

Extracted from the image. How we pick the colors →

Burgundy (background)
#8B1717 · primary
Warm gold (text & banner)
#F4C23A · secondary
Dark maroon/brown (outlines)
#4B0F0F · accent

Pixar Cars - Rusteze Logo History

Fictional product brand from Pixar's Cars franchise; presented as the sponsor "Rust-eze (Medicated Bumper Ointment)" in the films.

Frequently asked

Is this a real brand?

No — Rust-eze is a fictional automotive ointment brand from Pixar's Cars franchise.

What words appear in the logo?

The logo shows: "Medicated", the main wordmark "Rust-eze", a banner reading "Bumper Ointment", and the curve text "Rear End Formula."

What are the main colours?

A deep burgundy background (#8B1717), warm gold/yellow text and banner (#F4C23A), and darker maroon/brown outlines (#4B0F0F).

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