Porsche Logo

About Porsche

A heraldic shield-shaped crest with a thick gold outline. The upper edge contains the black wordmark "PORSCHE" on a gold band. The shield is quartered: alternating horizontal red and black stripes appear in the right and lower-left quarters; stylized black antler-like shapes (three curved, branch-like marks) occupy the upper-left and lower-right quarters. A smaller central gold shield overlays the quarters and contains a black rearing horse above the word "STUTTGART." The overall style is detailed, metallic-gold edging with strong black and deep red elements.

The composition reads as a traditional automotive crest combining a bold uppercase wordmark, heraldic quartering and a prominent central emblem (the horse). The visual balance emphasizes the central horse and the PORSCHE wordmark at the top, with high-contrast red/black stripes and ornamental curved marks filling the quadrants.

What's in it: rearing horse stylized antler-like decorative marks shield wordmark text

Shapes: shield small central shield horizontal stripes wordmark band curved decorative motifs

Style: heraldic detailed metallic gold bold traditional

Text in logo: PORSCHE; STUTTGART

Heraldic crest evoking automotive heritage; the rearing horse at center suggests a city or coat-of-arms origin (Stuttgart), while the quartered red/black stripes and ornamental marks recall regional heraldry.