remax Logo
A bold, uppercase sans-serif wordmark rendered primarily in bright red. The letters are tightly spaced and geometric; a narrow blue diagonal bar (slanted forward, lower-left to upper-right) separates the E and M and reads visually as a slas...
Logo
About remax
A bold, uppercase sans-serif wordmark rendered primarily in bright red. The letters are tightly spaced and geometric; a narrow blue diagonal bar (slanted forward, lower-left to upper-right) separates the E and M and reads visually as a slash. The A and X have sharp, angular terminals and the mark includes a small circled ® at the top-right.
The composition is flat and two-colour on a white background (red letters + single blue diagonal). Overall the lockup is compact, high-contrast and visually aggressive — designed for strong legibility at a range of sizes.
Shapes: wordmark diagonal stripe / slash uppercase letters registered ® glyph
Style: bold modern geometric flat minimalist
Text in logo: REMAX
The forward-slanted blue bar between letters functions as a slash, suggesting forward motion or separation; the bold, all-caps treatment conveys strength and visibility.
Colors
Extracted from the image. How we pick the colors →
remax Logo History
RE/MAX is an international real-estate franchisor founded in 1973 by Dave and Gail Liniger; the brand is widely known for its RE/MAX wordmark and the hot-air-balloon motif used in other brand assets.
Frequently asked
What colors are used in this logo?
Primary red, a narrow blue diagonal accent, on a white background. Approximate hexes: red #E41E26, blue #0077C8, white #FFFFFF.
Is there any pictorial symbol in this mark?
No pictorial object is present in this lockup — it's a typographic wordmark with a blue diagonal slash and a small ® glyph.
Does this logo include a hot-air balloon?
Not in this wordmark image. The brand has used a hot-air-balloon symbol in other contexts, but this specific mark is text-based.
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