Route 66 Logo

Logo

Route 66 logo

About Route 66

A classic U.S. highway-style shield rendered in a warm pale gold/beige field with a dark navy outline and typography. The top portion contains the uppercase wordmark "ROUTE" centered above a thin horizontal divider; the large numeric "66" occupies the lower field in the same bold, geometric sans-serif style. A small registered trademark symbol appears to the right of the word "ROUTE".

The shield has a double-line navy border that follows the traditional rounded shield contour with a notch at the top center and a pointed bottom. The design is flat, high-contrast and optimized for legibility at a distance, giving a retro Americana / road-sign look.

What's in it: road/highway shield

Shapes: rounded shield horizontal divider double outline wordmark + numerals

Style: retro badge flat bold geometric

Text in logo: ROUTE 66

Visually evokes a U.S. highway sign, travel, American road culture and vintage/nostalgic driving routes.

Colors

Extracted from the image. How we pick the colors →

Warm pale gold

#F7CF86 · primary

Dark navy

#0E1530 · secondary

Route 66 Logo History

U.S. Route 66 ("Route 66") is the historic U.S. highway established in 1926 that originally ran from Chicago, Illinois to Santa Monica, California. It became an iconic symbol of American road travel and mid-20th century automobile culture; most of the route was removed from the U.S. Highway System (decommissioned) in 1985 but the Route 66 shield and name remain widely used in signage, tourism and popular culture.