Sony Alpha Logo
A single, bold, solid-orange glyph: a stylized lowercase Greek letter alpha (α). The mark consists of a wide, smooth curved stroke forming the rounded bowl on the left and a diagonal stroke finishing the right side; the overall shape is sli...
Logo
About Sony Alpha
A single, bold, solid-orange glyph: a stylized lowercase Greek letter alpha (α). The mark consists of a wide, smooth curved stroke forming the rounded bowl on the left and a diagonal stroke finishing the right side; the overall shape is slightly slanted and compact.
The logo is flat, single-colour, and appears without any accompanying wordmark or background ornament. It reads as an icon-sized emblem intended to represent a product line rather than a full typographic logo.
What's in it: Greek letter alpha
Shapes: stylized lowercase Greek alpha single glyph curved stroke diagonal terminal
Style: minimalist flat bold single-color iconic
A stylized Greek letter alpha (α), visually suggesting 'alpha', 'first' or a primary product line.
Colors
Extracted from the image. How we pick the colors →
Sony Alpha Logo History
Used by Sony for its 'Alpha' line of interchangeable-lens cameras (DSLR, SLT and mirrorless). The Alpha brand and logo have been associated with Sony's camera division since Sony's acquisition/entry into the camera market in the mid-2000s (post-2005/2006).
Frequently asked
Which company uses this logo?
Sony uses this stylized alpha mark for its Alpha line of interchangeable-lens cameras.
What does the symbol represent?
A stylized lowercase Greek letter alpha (α), signifying the 'Alpha' camera series.
What is the primary colour?
A vivid orange (approx. hex #F05A22).
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