SRI Logo

A bold, italicized wordmark reading "SRI" in a solid medium-blue. The R has a white internal counter (open shape) that creates a high-contrast cutout. The dot/upper fin of the I is replaced by a small red triangular shape set at the top-rig...

Logo

Bold blue 'SRI' wordmark with red triangular accent on the I and tagline '...le hace bien al país!'
SRI logo

About SRI

A bold, italicized wordmark reading "SRI" in a solid medium-blue. The R has a white internal counter (open shape) that creates a high-contrast cutout. The dot/upper fin of the I is replaced by a small red triangular shape set at the top-right of the letter.

Beneath the large letters is a single-line blue italic tagline in Spanish: "...le hace bien al país!" The overall mark is flat, geometric and corporate in appearance with three dominant colours: blue, white and red.

Shapes: wordmark italic letters triangle accent tagline

Style: modern bold minimalist corporate flat geometric italic

Text in logo: SRI ...le hace bien al país!

Clean, authoritative government/corporate identity (official/administrative tone) suggested by the bold wordmark, restrained colour palette and Spanish tagline.

Colors

Extracted from the image. How we pick the colors →

Blue
#1F53A5 · primary
White
#FFFFFF · secondary
Red
#E53935 · accent

SRI Logo History

SRI is the abbreviation for Servicio de Rentas Internas, Ecuador's national tax administration; the mark is used in its official branding and communications.

Frequently asked

What organization uses this logo?

SRI stands for Servicio de Rentas Internas, the national tax authority of Ecuador.

What are the primary colours used?

A medium royal blue (primary), white (counter), and a small red triangle accent.

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