Subaru Logo

A glossy, oval automotive badge with a dark-to-mid blue radial gradient background enclosed by a reflective chrome rim. Six silver, four-pointed stylised stars sit inside the oval: one larger star at left and five smaller stars clustered to...

Logo

Blue oval Subaru-style emblem with six silver stars and 'AUTHORISED' written beneath.
Subaru logo

About Subaru

A glossy, oval automotive badge with a dark-to-mid blue radial gradient background enclosed by a reflective chrome rim. Six silver, four-pointed stylised stars sit inside the oval: one larger star at left and five smaller stars clustered to the right, rendered with beveled metallic highlights to appear three-dimensional.
Below the oval is a widely spaced, uppercase wordmark reading "AUTHORISED" in a cool grey, geometric sans-serif. The overall look is metallic, polished and emblematic — a car manufacturer’s crest-style logo.

What's in it: stylised stars badge/emblem

Shapes: oval chrome ring wordmark

Style: metallic 3D gradient emblem polished

Text in logo: AUTHORISED

A cluster of stars / constellation (visually evokes the Pleiades star cluster)

Colors

Extracted from the image. How we pick the colors →

Dark navy blue
#082B4F · primary
Mid royal blue
#1E63A8 · secondary
Chrome silver
#CFCFCF · accent
Cool grey (wordmark)
#8F9092 · accent

Subaru Logo History

Subaru's emblem has long used a blue oval containing stylised stars representing a star cluster (the Pleiades). The motif references the companies that merged to form Subaru's parent (historically Fuji Heavy Industries) and is the automaker's well-known crest.

Frequently asked

What company uses this emblem?

This is the Subaru-style emblem, commonly used by the Subaru automotive brand.

What do the six stars represent?

The stars visually reference a small star cluster (the Pleiades); traditionally they allude to the group of companies that merged into Subaru's corporate predecessor.

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