The Coca-Cola Company Logo

A single-line, flowing cursive wordmark in bright red on a white background. The lettering uses a classic Spencerian-style script with heavy, rounded strokes, pronounced loops and swashes, and a hyphen connecting the two central words. The...

Logo

Red cursive Spencerian-style wordmark reading "The Coca-Cola Company" on white background.
The Coca-Cola Company logo

About The Coca-Cola Company

A single-line, flowing cursive wordmark in bright red on a white background. The lettering uses a classic Spencerian-style script with heavy, rounded strokes, pronounced loops and swashes, and a hyphen connecting the two central words.

The composition reads as a continuous calligraphic signature: the initial capital letters have prominent flourishes, the middle word pair is tightly kerned and connected by the hyphen, and the final word continues the same ornate script, maintaining consistent stroke weight and spacing.

Shapes: wordmark cursive script swashes loops

Style: classic calligraphic vintage handwritten flat/monochrome

Text in logo: The Coca-Cola Company

Evokes heritage, tradition and a handwritten/signature quality (classic American soda brand identity).

Colors

Extracted from the image. How we pick the colors →

Coca‑Cola red
#E41B17 · primary
White
#FFFFFF · secondary

The Coca-Cola Company Logo History

The wordmark is the long-established Spencerian-style script associated with The Coca-Cola Company; the Coca‑Cola beverage was created in 1886 and the company was incorporated in 1892. The script wordmark has been a core element of the brand identity since the late 19th century.

Frequently asked

What text appears in the logo?

The logo reads "The Coca-Cola Company."

What are the primary colours?

Bright red for the script on a white background.

What style is the logo?

A classic Spencerian/calligraphic script wordmark with decorative swashes.

Similar logos