Tide Logo
A bold, slanted blue wordmark reading "Tide" sits across a set of concentric circular rings. The circles form a target-like badge: a bright yellow outer ring, a wide orange ring, and a darker orange disk at the center. The wordmark is offse...
Logo
About Tide
A bold, slanted blue wordmark reading "Tide" sits across a set of concentric circular rings. The circles form a target-like badge: a bright yellow outer ring, a wide orange ring, and a darker orange disk at the center. The wordmark is offset and layered on top with a white outline and a subtle drop shadow that gives a slight 3D separation from the circular background.
The lettering is thick, italicized/oblique, and tightly kerned, with the capital "T" extending above and left of the rest of the word. Overall the mark uses high-contrast, saturated colors and a compact circular composition suitable for product packaging and labels.
Shapes: circle concentric rings slanted wordmark white outline drop shadow
Style: bold italic/oblique layered vibrant gradient/subtle shading classic consumer-packaging
Text in logo: Tide
Visually evokes a sun/target-like badge through concentric yellow and orange rings; the bold blue wordmark layered on top signals a strong brand mark (cleaning/consumer-product association is implied visually).
Colors
Extracted from the image. How we pick the colors →
Tide Logo History
Tide is a flagship laundry detergent brand introduced by Procter & Gamble in 1946; the orange/yellow circular badge with a blue slanted wordmark has been a long-running and widely recognized packaging emblem for the product.
Frequently asked
Who owns the Tide brand?
Tide is owned by Procter & Gamble (P&G).
What product category is Tide?
Tide is a laundry detergent / household cleaning product brand.
What do the circular rings visually suggest?
The concentric orange and yellow rings form a target-like or sun-like badge that provides a bright, energetic backdrop for the blue wordmark.
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