TREK Logo
A chrome/silver-edged shield with a red field fills the top portion of the mark. Inside the red shield are five tapered vertical stripes (the center stripe is the longest) in white/silver that radiate downward toward the shield point, creat...
Logo
About TREK
A chrome/silver-edged shield with a red field fills the top portion of the mark. Inside the red shield are five tapered vertical stripes (the center stripe is the longest) in white/silver that radiate downward toward the shield point, creating a stylised road or sunburst effect. The shield has a subtle metallic gradient that gives a slight 3D appearance.
Beneath the shield sits a bold, italicised uppercase wordmark reading "TREK" in black. The wordmark is heavy and slightly condensed with sharp angled terminals that match the dynamic, forward-moving feel of the shield above.
What's in it: shield radiating/tapered stripes (suggestive of a road or sunburst)
Shapes: shield tapered vertical stripes wordmark
Style: emblem metallic gradient 3D bold dynamic
Text in logo: TREK
The shield suggests protection and durability; the tapered radiating stripes evoke speed, forward motion or a road vanishing into the distance.
Colors
Extracted from the image. How we pick the colors →
TREK Logo History
Trek Bicycle Corporation is an American bicycle manufacturer founded in 1976, known for producing road, mountain and hybrid bicycles and for supporting professional cycling teams. The shield-and-wordmark emblem is used as the company's corporate logo and on many of its bikes and accessories.
Frequently asked
What company uses this red shield logo with the TREK wordmark?
This is the logo of Trek Bicycle Corporation, a major American bicycle manufacturer.
What do the radiating stripes inside the shield represent?
Visually they evoke a road or sunburst, suggesting forward motion, speed and direction.
Is the shield metallic or flat?
The shield uses a metallic gradient and highlights to give a subtle 3D/metallic appearance.
Similar logos
