UPS (United Parcel Service) Logo

A rounded shield-shaped badge with a dark brown field and a thick yellow/gold border. Centered inside the shield is the lowercase wordmark "ups" in a bold, geometric sans-serif, rendered in the same yellow/gold as the border. A small ® regi...

Logo

Brown shield badge with yellow border and lowercase "ups" wordmark
UPS (United Parcel Service) logo

About UPS (United Parcel Service)

A rounded shield-shaped badge with a dark brown field and a thick yellow/gold border. Centered inside the shield is the lowercase wordmark "ups" in a bold, geometric sans-serif, rendered in the same yellow/gold as the border. A small ® registration mark appears outside the lower-right of the shield in yellow with a thin dark outline.

The design is flat and high-contrast: the dark brown interior provides strong negative space so the compact, lowercase letters and the shield outline read clearly at small sizes. The overall look is a classic corporate badge intended for vehicle/truck liveries and uniforms.

What's in it: shield

Shapes: rounded shield badge wordmark registered mark (®)

Style: corporate badge minimalist flat bold

Text in logo: ups

The shield shape visually evokes protection, reliability and security (suitable for a delivery service).

Categories

Transport
Transport Ups United Parcel Service

https://www.ups.com

Colors

Extracted from the image. How we pick the colors →

UPS Brown
#351C15 · primary
UPS Gold / Yellow
#FFCC00 · secondary
Dark Outline
#000000 · accent

UPS (United Parcel Service) Logo History

UPS (United Parcel Service) is an American package delivery and logistics company founded in 1907. The brown-and-gold shield has been the company's long‑standing badge-style emblem used across trucks, uniforms and branding for decades.

Frequently asked

What are the primary colours in this logo?

A dark brown (UPS Brown) and a yellow/gold accent; approximate hexes shown in the colours section (#351C15 and #FFCC00).

What does the shield represent?

The shield visually suggests protection and reliability, qualities associated with parcel delivery and secure service.

Is there text in the logo?

Yes — the lowercase wordmark "ups" appears centered inside the shield; a small ® (registered) mark sits outside the lower-right.

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