vans red scuares Logo

About vans red scuares

Bold uppercase wordmark reading "VANS" in a heavy sans-serif. The left stroke of the V extends horizontally over the A to form an overbar; most of the letters are solid black. The S is treated differently: it is filled with a red-and-black checkerboard pattern with a slight gradient and a small registered-mark dot near the top-right.

Overall the mark is graphic and high-contrast, combining a solid black wordmark with a bright red checkerboard accent on the final letter. The composition reads as a single integrated wordmark with a distinctive patterned S.

What's in it: checkerboard pattern

Shapes: wordmark extended V overbar checkerboard pattern

Style: bold sans-serif graphic checkerboard accent

Text in logo: VANS

The checkerboard fill on the S visually references checkered/racing and skate culture motifs, giving the wordmark a streetwear/skate aesthetic.