Vespa Logo

A single-line black wordmark set in a flowing, connected cursive script. The letters are smooth and rounded with varying stroke widths — the capital 'V' has a prominent loop and the lowercase letters are tightly kerned, giving a compact, co...

Logo

Black cursive 'Vespa' wordmark logo on white background.
Vespa logo

About Vespa

A single-line black wordmark set in a flowing, connected cursive script. The letters are smooth and rounded with varying stroke widths — the capital 'V' has a prominent loop and the lowercase letters are tightly kerned, giving a compact, continuous appearance.

The mark is purely typographic with no additional symbols or colours visible; the style reads as hand-lettered and retro while remaining clean and legible at small sizes.

Shapes: script wordmark connected letters flowing strokes horizontal layout

Style: script retro minimalist monochrome handwritten

Text in logo: Vespa

The flowing cursive evokes motion and elegance and suggests a vintage/retro aesthetic often associated with classic scooters.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White (background)
#FFFFFF · secondary

Vespa Logo History

Vespa is the well-known scooter brand produced by the Italian company Piaggio; the first Vespa scooter model was introduced in 1946.

Frequently asked

Which company uses this logo?

This is the wordmark for Vespa, the scooter brand produced by Piaggio.

What visual style does the logo use?

A monochrome, hand-lettered cursive script that reads as retro and suggests motion.

Is the logo multi-coloured or pictorial?

No — it is a simple black typographic wordmark with no additional symbols.

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