vivo Logo

Logo

vivo logo

About vivo

A glossy, rounded cyan-blue abstract human figure (circular head, stubby arms and legs) rendered with soft highlights and a subtle 3D gradient. The figure casts a pale, elongated oval shadow beneath and to the right, and there is a white/blue reflective highlight on the upper right of the head and torso.

To the left of the mascot is a vertically oriented lowercase wordmark reading "vivo" (letters stacked top-to-bottom), set in the same cyan family. The overall look is playful, friendly and modern with smooth, rounded shapes and glossy shading.

What's in it: abstract human figure shadow

Shapes: abstract humanoid (rounded) circle (head) rounded limbs vertical wordmark oval shadow glossy highlight

Style: playful friendly glossy 3D gradient rounded modern

Text in logo: vivo

An abstract person/mascot suggesting friendliness, human connection and customer focus.

Colors

Extracted from the image. How we pick the colors →

Bright cyan (figure main)

#00ABF0 · primary

Deep cyan (edge/shade)

#008FCC · secondary

Pale sky highlight

#CFF4FF · accent

Very light blue-grey (ground shadow)

#D7EAFE · accent

vivo Logo History

This mark is used by Vivo, the consumer brand of Telefônica Brasil — the logo pairs a rounded blue mascot with a lowercase 'vivo' wordmark and has been used by the company in its consumer identity and advertising.